Channels
- Google Ads
- Microsoft Ads
- Search campaigns
- Display campaigns
- Shopping campaigns
- Remarketing
- YouTube advertising
- LinkedIn advertising
- Meta advertising
Marketing & Growth
Spend that can be traced to enquiries.
Search, shopping, display, video, and social campaigns built on accurate conversion tracking, so budget moves toward what produces qualified leads and away from what does not.
- Fixed-scope discovery before any build commitment
- Integrates with the systems you already run
- Human approval on the actions that matter
- Measured after launch, not just at handover
The business problem
Why organizations ask for this.
Paid media fails quietly when tracking is wrong. Spend looks efficient against form fills while the sales team sees nothing worth calling.
Capabilities
What is included.
Management
- Campaign optimization
- Conversion tracking
- Budget management
- Landing-page optimization
- Audience and exclusion strategy
- Creative testing
Use cases
Where it earns its place.
Representative examples of how this service is applied. Your version starts from your own process, systems, and constraints.
- A business starting paid search with a defined cost-per-enquiry target
- An account rebuilt after inefficient historical spend
- A shopping programme structured by margin rather than volume
- B2B campaigns on LinkedIn with tight audience control
- Remarketing sequences for long consideration cycles
- Campaign and landing page work managed as one system
Integrations
Connects to what you already run.
Elevariq selects models, platforms, and infrastructure according to security, scalability, cost, integration, and ownership requirements.
- Google Analytics 4 and Search Console
- Google Ads and Microsoft Ads
- Meta and LinkedIn Ads
- CRM and lead management
- Email and marketing automation
- Call tracking and telephony
- E-commerce platforms
- Tag management
- Looker Studio and BI dashboards
- Custom conversion APIs
Delivery approach
Six stages, defined deliverables.
- Stage 01
Discover
Audit current performance, demand, competitors, tracking, and commercial targets.
- Stage 02
Design
Build the channel plan, keyword and audience strategy, messaging, and measurement model.
- Stage 03
Build
Produce campaigns, content, landing pages, and the tracking that proves what works.
- Stage 04
Integrate
Connect analytics, CRM, and call tracking so leads are attributed to source.
- Stage 05
Launch
Go live in controlled phases with clear budgets, benchmarks, and review points.
- Stage 06
Optimize
Test, cut waste, scale what converts, and report against agreed business metrics.
Controls & quality
Built to be trusted in production.
Security, permissions, and human oversight are designed in from the first release rather than added after something goes wrong.
Tracking accuracy
Conversions are defined, tested, and de-duplicated before spend increases.
Lead quality review
We report qualified enquiries, not just form fills.
Brand safety
Placement, keyword, and audience exclusions reviewed on a schedule.
Transparent reporting
You keep ownership of every ad, analytics, and search console account.
Budget control
Pacing alerts and change logs so spend never drifts unnoticed.
Compliance
Consent, cookie, and data-handling requirements built into tracking design.
Questions
PPC Advertising, answered.
What budget do we need?
Enough for the market to produce learnable data, we model this from search volume and competition before recommending a starting point.
Do you charge a percentage of spend?
We prefer transparent fees that do not reward higher spend for its own sake, and we agree the model up front.
Who owns the ad accounts?
You do, always. We work inside your accounts so history and data stay with you.
How does an engagement start?
With a strategy conversation about the problem, the systems already in place, and the outcome you need. If the scope is unclear, we run a short assessment first and come back with options.
Can we start small?
Yes. Most clients begin with one focused use case, prove it works, and expand from there rather than committing to a full programme up front.
NEXT STEP
Ready to talk about ppc advertising?
Tell us what is happening today, what it costs you, and what a better version would look like. We will come back with a practical next step.
Your first conversation focuses on the problem, feasibility, priorities, and potential business value.